- Kaihara denim mill was started in 1893 tomanufacture Indigo Kimonos. For those who are not aware – Kimono is a Japanese traditional garment worn by women, men and children.
- Kaihara uses a large quantity of Pima cottonfrom US as it is one of the best cottons in the world. This would come as a surprise for many other denim mills as Pima cotton is hardly used for denim due to its high cost. However, if a top of the line product has to be made, the ingredients have to go in accordingly !.
- Rope dyeing technology is used in the manufacture of denim.
- Uniqlo jeans are also manufactured inBangladesh and China to keep the costs down. So what happens is that the jeans made from the best denim mill are available at reasonable prices (eg starting from $39.50 in US !) . So where on the one hand , most premium denim brands are available at prices of &100 and above, Uniqlo manages to bring out jeans made from a great denim fabric at a very reasonable price – making it affordable for masses.
The constant barrage of information on Japanese denim has increased the awareness amongst consumers about the importance of fabrics in the jeans. This has also partly helped a brand like Uniqlo to sell its jeans . The reportmentions that Sam Lobban, the menswear buyer at Selfridges, attributes this to an increased awareness among savvy buyers of authentic fabrications.
“What really makes Japanese selvedge so superior is the depth of colour – the specialist washing techniques take to selvedge denim better to give a more 3D and rich colour.’ Just as important as the finish is the shape of the jean. ‘Selvedge denim tends to be on a more "regular" fit,’”Lobban says.
Something About Uniqlo
It would be in place to say something more about this important Japanese retailer . Uniqlois a blend of the words "unique" and "clothing" – and 3-4 years ago , it would’ve meant nothing to anyone but the exceptionally well-travelled. The Japanese chain launched itself into the UK in November 2007 by opening two huge new stores in one day (it was actually a relaunch; it tried first in 2001 but scaled back). Since then, its popularity in Britain has exploded. In the midst of the worst recession in Britain since the Second World War, UK sales since Christmas have been up 140 per cent on the same period last year Worldwide, the store says it sells 400 million items a year.
Its New York store in SOHO (the only store in US) is their largest store anywhere in the world with a huge 89000 sq feet of space and anunbelievable rent of $20 million a a year .
Uniqlo already has a prescence in the Chinese market with about 47 stores and has just entered the Russian market. It is eyeing Indian market and is sure to make an entry within an year or two . With the kind of quality of jeans it has, it is surely going to give the existing players (including Levi’s) a run for their money.
Working with over 100 factories throughout Asia, UNIQLO is distinctive in that it combines the quality and craftsmanship that is synonymous with Japanese culture with the ability to manufacture in high volume, thereby offering consumers affordable everyday products with exceptional attention to every detail. For this reason, UNIQLO’s can offer its customers denim from the same denim fabric mill used by many high-end denim brands at a substantial savings. And if you are looking for some customer reviews on Uniqlo, here are some.
It would be interesting to see the prices of some other Japanese denim brands when we are talking about Uniqlo. These prices were posted in our previous post on Blue in Green Soho – Japanese Denim Shop
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